Google ads (formerly known as “Adwords”) is an advertising platform offered by Google that allows advertisers to show their products or services on the search engine’s pages. When someone clicks on one of these ads, they’ll be directed to the advertiser’s website. It might seem like it would be easy to set up and manage a campaign for your business with this kind of advertising – but there is more than meets the eye!
If you’re looking for some tips on how you can increase your return from running Google Ads campaigns, read on!
1. Use a Budget That Is Appropriate For Your Industry and Product
When it comes to budgeting for your Google Ads campaign, it’s important to be realistic about how much you’re willing to spend. You’ll want to consider your overall marketing budget, and also think about how much you’re willing to pay for each click on your ad.
Be careful when you are setting your average daily budget. Bear in mind that the price your setting is averaged over the course of the month so you may even spend double it over some days but your entire monthly spend will not be more than your daily budget multiplied by 30 days.
If you’re not sure how much to spend, try starting with a small amount and increasing it gradually as you see results.
Having said that, make sure your billing is in line with your competitors, if they are spending $3 per click and you are spending 25 cents for the same visitors, do not expect to get many clicks.
2. Try Some Remarketing Tactics to Reach Those Who Have Already Visited Your Site
Google Ads remarketing is a feature of the AdWords platform that allows businesses to show ads to people who have visited their website before. This can be a great way to reconnect with potential customers who may have been interested in your products or services but didn’t make a purchase.
To start using remarketing, you’ll need to create a remarketing list. This is simply a list of all the people who have visited your website. These are created by adding a tracking code to your website. You can then create an ad campaign that will show ads to these people on Google and across the web.
When creating your ad campaign, you’ll need to choose a goal for it. Some common goals for remarketing campaigns include increasing brand awareness, driving traffic to your website, and getting more leads or sales.
Once you’ve chosen a goal, you’ll need to create ads that are relevant to your target audience. You’ll also need to come up with a budget and schedule for your campaign.
Remarketing can be a great way to increase the return on investment from your Google Ads campaigns. If you’re not currently using this feature, give it a try and see how it can help your business grow.
3. Consider Using Negative Keywords to Avoid Targeting Irrelevant Searches or Competition’s Products and Services
One of the best ways to make sure that your Google Ads campaigns are effective is to use negative keywords.
What are negative keywords?
Negative keywords are words or phrases that you add to your campaign to prevent your ads from being shown when someone is searching for those terms.
For example, if you’re selling Mercedes cars, you might want to add the keyword “photo” as a negative keyword. This would mean that your ads wouldn’t show up when someone searches for photos of Mercedes cars.
Adding negative keywords can help you save money on your advertising budget, because you’ll be preventing your ads from being shown to people who aren’t interested in what you have to offer. It can also help you improve the quality of your website’s traffic, as people who are searching for negative keywords aren’t likely to be looking for a business like yours.
4. Conduct A/B testing on Both Copy and Landing Pages
Test out different variations of an ad or offer to see which one provides the best results! This will help you maximize your return from running AdWords campaigns by giving you more information on what works best for you and what doesn’t
Add a compelling call-to-action that will encourage people to click through and learn more about what you’re advertising!
5. Get Professional Help With Your Google Ads
When it comes to something as important as advertising your business, it’s always a good idea to get professional help. This is especially true when it comes to Google Ads – a platform that can be tricky to navigate at first. A good AdWords consultant will be able to help you create campaigns that are effective and profitable, and they’ll also be able to give you advice on how you can improve your results over time. If you’re serious about running successful Google Ads campaigns, then it’s definitely worth considering hiring a professional consultant.
Google Ads is a powerful advertising platform that can help you drive more traffic to your website and generate sales. However, it’s not always easy for small business owners to navigate Google Ads campaigns on their own. If this sounds like you, consider hiring a Google ads consultant or agency who will be able to provide guidance and expertise in areas such as creating copy that maximizes clicks-through rates and landing pages that convert visitors into customers.
Do some of these tips sound familiar? Which ones have been most helpful when trying out new digital marketing strategies with your ads? Let us know!